Jared Peterson

Jared Peterson is a cognitive scientist who helps organizations enhance their audience’s ability to consistently understand and make sense of situations while maintaining high levels of decision-making, especially in complex, dynamic, and high-stakes domains. Through research-informed strategy, training, and design, he has improved decision-making and changed behavior in industries such as health, finance, tech, sustainability, and hospitality. He is interested in how people frame problems and how that framing subsequently affects judgment, decision-making, and motivation.

He holds a Master’s in Behavioral and Decision Sciences from the University of Pennsylvania and a Bachelor’s in Psychology. Jared resides in Arizona with his wife, where he enjoys kayaking, rock climbing, and exploring the science and philosophy of decision-making.